The first two have a little biz-blab in them, but are still reasonably effective. What follows are three examples, pretty much picked randomly, which show how it's done. Luckily there are plenty out-of-work reporters out there right now. Any good reporter will make the release look like a story, which means it's more likely to be picked up and republished. If all that sounds too difficult, you may want to spend the extra money to get a reporter to write the press release. You might even want to rewrite the press release to fit their beat. In addition to sending a press release, personally contact the reporters that you really want to cover the story. RULE #5: Contact your top outlets personally.Have him say something memorable and personal, if possible. Even if your CEO is a complete idiot, don't make him sound like one by providing a quote that's a series of business clichés. Therefore, it's up to you to make sure that your press release looks and feels like a real article. If your press release looks and feels like a real article, reporters will often just file it as a story with minimal editing. RULE #3: Write it like a reporter would write it.So it's got to have appeal to the entire readership of the publication. To get your message communicated through the publication, you need to convince the reporter/editor that your message (or the story surrounding it) is newsworthy. The idea is to communicate a message to customers and prospects, through the vehicle of a print or online article, hopefully adding the authority and credibility of the publication, website and/or reporter to the message. RULE #1: Use the press release as a sales tool.With that in mind, here are five rules to make sure that your press release actually drives prospects to contact you: And I assumed (probably rightly) that the company's marketing team was a bunch of idiots. As a reporter, my immediate response to that press release was that it's not important because it expended an entire sentence saying absolutely nothing.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |